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" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "

Tobias Lutke

Good

Peace

Fast

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" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" I have serious, serious problems with personas - with unauthentic individuals. "

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" We're trying to build the largest start-up ever without becoming a big company. "

" My early interactions with VCs were really, really poor. "

" Our hiring is almost completely built around just going through someone's life story, and we look for moments when they had to make important decisions, and we go deep on those. "

" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "

" Shopify was built as a company that could be run remotely anywhere. "

" I think I probably had to start a company, because I don't think I can work for other people. "

" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "

" To me, a great company starts with a great product and ends with a great product. "

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" I'm ridiculously lucky. "

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" Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and you're not competing for something. "

" It took about 10 years' time for Shopify to be an overnight success. "

" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "

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" We are at our best when we are at our proudest. Canadians need to harness that confidence in every arena, not just the ice rink. The Maple Leaf stands for quality, thoughtfulness, and innovation, so let's brand it proudly on the things that we've invented, created, and figured out. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" Growing up, I spent my time doing useless stuff looking at computers. "

" Computers are the most powerful tools that humanity has ever created. Yet, we treat them largely as a black box; as if it were an alien artifact that magically appeared on desks, in homes, and in our pockets. "

" I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. "

" I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform if they're operating within the law. "

" Every phase of building a company is really hard. "

" Shopify has been a perpetually underestimated company at every point of its history. "

" We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean great on a world stage. We need more self-confidence. We are building incredibly good businesses with incredibly good people, being loyal, dedicating themselves to solving important problems. "

" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" E-commerce is not an industry; e-commerce is a tactic. "

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "