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" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "

Henrik Fisker

Think

Nobody

Unique

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" I want to explore the existing manufacturing abilities of Indian companies and create products together. "

" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "

" The market needs a super car with no excuses. "

" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "

" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "

" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "

" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "

" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "

" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "

" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "

" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "

" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "

" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "

Henrik Fisker

Car

Thinking

" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "

" You know what? Starting a car company is risky. "

" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "

" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "

" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "

" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "

" Once investors come in, it's hardly your company anymore! "

" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "

" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "

" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "

" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "

" When we first showed the Karma in January 2008, we had barely started the company. "

" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "

" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "

" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "

" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "

" You always have to stimulate the senses. "