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" I want to explore the existing manufacturing abilities of Indian companies and create products together. "
Henrik Fisker
Manufacturing
Create
Want
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" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "
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" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "
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" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
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" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
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" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "
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" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "
Henrik Fisker
Company
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Done
" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
Henrik Fisker
Car
Remember
Me
" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "
Henrik Fisker
Looking
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People
" Once investors come in, it's hardly your company anymore! "
Henrik Fisker
Your
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" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "
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Feel
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" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
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Sailing
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" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "
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Think
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" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "
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" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
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" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "
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Relationship
Fall
Beautiful
" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "
Henrik Fisker
Focus
Company
You
" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "
Henrik Fisker
Car
Bad
People
" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
Henrik Fisker
Car
Like
Thinking
" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "
Henrik Fisker
Karma
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Car
" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
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Day
" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
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Time
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" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "
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" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "
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" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
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Future
Sexy
Myself
" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "
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Most
Time
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" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "
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Yes
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" You know what? Starting a car company is risky. "
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" I come from Denmark; Fisker Automotive comes from California. "
Henrik Fisker
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California
" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "
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" You always have to stimulate the senses. "
Henrik Fisker
Stimulate
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