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" You know what? Starting a car company is risky. "
Henrik Fisker
Company
Car
Risky
Related Quotes:
" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "
Henrik Fisker
Company
Car
Done
" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "
Henrik Fisker
Feel
Need
Someone
" I like doing business with people in India. "
Henrik Fisker
India
Business
People
" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "
Henrik Fisker
Believe
Car
Drive
" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
Henrik Fisker
Future
Sexy
Myself
" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "
Henrik Fisker
Most
Time
Single
" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "
Henrik Fisker
World
Space
Car
" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Henrik Fisker
Sense
Industry
Believe
" You always have to stimulate the senses. "
Henrik Fisker
Stimulate
Senses
You
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
Henrik Fisker
Design
Build
Believe
" Once investors come in, it's hardly your company anymore! "
Henrik Fisker
Your
Come
Anymore
" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "
Henrik Fisker
Looking
You
People
" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "
Henrik Fisker
Yes
You
Beautiful
" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "
Henrik Fisker
People
Car
Phone
" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "
Henrik Fisker
Car
Dreams
Lying
" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "
Henrik Fisker
Think
Nobody
Unique
" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "
Henrik Fisker
Car
Difficult
Create
" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "
Henrik Fisker
Daily
Sports
Car
" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
Henrik Fisker
Time
Car
New Car
" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
Henrik Fisker
Sailing
Out
Only
" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
Henrik Fisker
Opportunity
Timing
Career
" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "
Henrik Fisker
Time
Money
Challenge
" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "
Henrik Fisker
Opinion
Now
Car
" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "
Henrik Fisker
Car
Bad
People
" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "
Henrik Fisker
Wait
Myself
Kind
" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "
Henrik Fisker
Beauty
Design
Beautiful
" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
Henrik Fisker
Car
Remember
Me
" When we first showed the Karma in January 2008, we had barely started the company. "
Henrik Fisker
Company
First
January
" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
Henrik Fisker
Think
Remember
Car
" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "
Henrik Fisker
See
Nice
Feeling