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" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "
Henrik Fisker
People
Design
Look
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" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "
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" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
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" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "
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" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "
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" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "
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" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
Henrik Fisker
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" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
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" I like doing business with people in India. "
Henrik Fisker
India
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" I come from Denmark; Fisker Automotive comes from California. "
Henrik Fisker
Denmark
Come
California
" I want to explore the existing manufacturing abilities of Indian companies and create products together. "
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Create
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" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
Henrik Fisker
Opportunity
Timing
Career
" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "
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Myself
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" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "
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Need
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" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "
Henrik Fisker
Car
Bad
People
" The market needs a super car with no excuses. "
Henrik Fisker
Excuses
Market
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" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "
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Believe
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" You know what? Starting a car company is risky. "
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" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Henrik Fisker
Sense
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" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
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Think
Remember
Car
" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "
Henrik Fisker
People
Car
Phone
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
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Design
Build
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" You always have to stimulate the senses. "
Henrik Fisker
Stimulate
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" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
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Future
Sexy
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" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "
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Looking
You
People
" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "
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Company
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" Once investors come in, it's hardly your company anymore! "
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Your
Come
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" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "
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World
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" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
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Thinking
" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "
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Relationship
Fall
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" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "
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Opinion
Now
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