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" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "

Henrik Fisker

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" I come from Denmark; Fisker Automotive comes from California. "

" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "

" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "

" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "

" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "

" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "

" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "

" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "

" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "

" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "

" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "

" I like doing business with people in India. "

" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "

Henrik Fisker

Car

Remember

" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "

" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "

" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "

" You always have to stimulate the senses. "

" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "

" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "

" When we first showed the Karma in January 2008, we had barely started the company. "

" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "

" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "

" You know what? Starting a car company is risky. "

" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "

" Once investors come in, it's hardly your company anymore! "

" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "

" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "

Henrik Fisker

Car

Thinking

" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "

" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "

" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "