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" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "
Henrik Fisker
Car
Dreams
Lying
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" You know what? Starting a car company is risky. "
Henrik Fisker
Company
Car
Risky
" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
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Me
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
Henrik Fisker
Design
Build
Believe
" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "
Henrik Fisker
Company
Car
Done
" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "
Henrik Fisker
Focus
Company
You
" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Henrik Fisker
Sense
Industry
Believe
" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "
Henrik Fisker
Think
Nobody
Unique
" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "
Henrik Fisker
Nations
Enjoy
Trip
" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "
Henrik Fisker
People
Car
Phone
" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "
Henrik Fisker
Body
Car
Look
" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "
Henrik Fisker
Beauty
Design
Beautiful
" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "
Henrik Fisker
Opinion
Now
Car
" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
Henrik Fisker
Think
Remember
Car
" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
Henrik Fisker
Sailing
Out
Only
" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "
Henrik Fisker
Yes
You
Beautiful
" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
Henrik Fisker
Opportunity
Timing
Career
" The market needs a super car with no excuses. "
Henrik Fisker
Excuses
Market
Car
" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "
Henrik Fisker
Most
Time
Single
" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
Henrik Fisker
You
Karma
Day
" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "
Henrik Fisker
Car
Difficult
Create
" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "
Henrik Fisker
Wait
Myself
Kind
" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
Henrik Fisker
Car
Like
Thinking
" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "
Henrik Fisker
Relationship
Fall
Beautiful
" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "
Henrik Fisker
See
Nice
Feeling
" I like doing business with people in India. "
Henrik Fisker
India
Business
People
" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "
Henrik Fisker
World
Space
Car
" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "
Henrik Fisker
How
Need
New
" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "
Henrik Fisker
People
Design
Look
" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
Henrik Fisker
Time
Car
New Car
" I come from Denmark; Fisker Automotive comes from California. "
Henrik Fisker
Denmark
Come
California