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" Most of the people we sign on as development agents commit to goals they don't believe are possible. "
Fred DeLuca
Development
Believe
Goals
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" The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don't have technicians to deal with. You've got your customer base. "
Fred DeLuca
Customer
You
Pretty
" I know a lot of people at some point in their business careers decide they'll just cash in and do something else, but for some reason, I've never had that feeling. "
Fred DeLuca
Reason
Feeling
Know
" Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. "
Fred DeLuca
You
Journey
Goal
" Higher unemployment generally bodes well for franchising. People are looking for a new opportunity, and people who have jobs are a little less confident they'll always have a job. "
Fred DeLuca
New
Looking
Opportunity
" After 39 years of business, I'm still learning. I go through this every year -identifying new strategies that are extremely important. "
Fred DeLuca
Business
New
Learning
" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "
Fred DeLuca
Sales
Two
Costs
" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "
Fred DeLuca
People
Know
Back
" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "
Fred DeLuca
Organization
You
Vision
" When you're invested in your own business, you're going to run it better. When people are financially responsible for whether their store succeeds, they're going to have that kind of entrepreneurial spirit that's harder to get if headquarters is running things. "
Fred DeLuca
Business
Better
You
" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "
Fred DeLuca
Country
Matter
Build
" Everybody who goes through the business will make mistakes. The big question is how big will the mistakes be? How fast will they learn from the mistakes, and how quickly will they get the business in the correct direction? "
Fred DeLuca
Business
Mistakes
Big
" I don't think I ever dreamt of going into business. No one in my family was in business. "
Fred DeLuca
Ever
Family
Business
" I watch 'Shark Tank,' of course. It's very entertaining. I think it's actually good to help people think about the business they might start, and sometimes you get encouraged by looking at someone going into business and saying, 'Hey, I could do that.' "
Fred DeLuca
Business
Looking
Good
" Subway is a real point of pride. We have influenced the way people eat. "
Fred DeLuca
Eat
Way
Subway
" We have always had many more franchisee candidates than available locations. "
Fred DeLuca
Always
Had
Many
" A couple times a year, I get in the car, and I'll drive 1,000 miles cross-country, going through side streets. I'll stay off the highways as much as possible. And I realize it's a huge country, and for us to be in so many places in the country is an amazing thing. "
Fred DeLuca
Car
Amazing
Realize
" To a large extent, we're working hard to fulfill the consumer demand for Subway sandwiches. "
Fred DeLuca
Working Hard
Hard
Subway
" You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success. "
Fred DeLuca
Back
Employees
Success
" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "
Fred DeLuca
Know
King
Business
" How you handle the obstacles has a big impact on how you do. If you give up, then you obviously don't get there, but if you're persistent, and you keep thinking of new ways to approach the business, you're more likely to reach your goal. "
Fred DeLuca
Thinking
Impact
Obstacles
" If I were in charge of the government, I would index the minimum wage to inflation, so that way, everybody knows what they can count on. "
Fred DeLuca
Minimum Wage
Inflation
Government
" I guess that's one of the benefits of being sick. Your wife lets you have a big-screen TV in the living room. "
Fred DeLuca
Sick
Living
Wife
" Everybody eats three times a day; it's only a question of where they choose to eat. The longer-term trends are people eat out more often. "
Fred DeLuca
People
Day
Choose
" In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.' "
Fred DeLuca
Home
Goal
Run
" You could have everything right but be in the wrong place. You think your business is no good, but really, the problem is your place is no good. "
Fred DeLuca
Problem
Good
Place
" There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've always kept two slots open on the menu of each Subway franchise - slots that franchisees can use to come up with their own sandwich ideas. "
Fred DeLuca
True
Perception
Limits
" When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores. "
Fred DeLuca
Thoughts
Company
Started
" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "
Fred DeLuca
Menu
First
Basic
" Back in the early days of international, everybody wanted to customize the menu for every place. "
Fred DeLuca
Place
Back
Days
" Every time I come across learning items of interest, I'll send distribution voice mail to the appropriate group in the organization. "
Fred DeLuca
Time
Learning
Organization