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" There may be a perception that, with franchises, they're all the same, so that limits the ability to experiment. But that's not true. We've always kept two slots open on the menu of each Subway franchise - slots that franchisees can use to come up with their own sandwich ideas. "

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" A couple times a year, I get in the car, and I'll drive 1,000 miles cross-country, going through side streets. I'll stay off the highways as much as possible. And I realize it's a huge country, and for us to be in so many places in the country is an amazing thing. "

Fred DeLuca

Car

Amazing

Realize

" I don't have much of a bucket list. I don't have a lot of needs and desires. "

" Every time I come across learning items of interest, I'll send distribution voice mail to the appropriate group in the organization. "

" It's tough for people to get into business, especially a small business. "

" I was 17 years old when I built the first store... A very simple, basic store with a basic counter - not very much equipment, all purchased second-hand. And the menu was very simple. "

Fred DeLuca

First

Basic

" Because the stores worked, franchisees wanted to build more stores. If your model works, folks who are happy with it will buy out the ones who aren't happy. "

Fred DeLuca

Will

Happy

" If I'm spending time on something, I may as well do good as opposed to average. "

" We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly. "

" I guess that's one of the benefits of being sick. Your wife lets you have a big-screen TV in the living room. "

" In a typical situation, it's going to take pretty close to a year to get your location in, get your permits, and then get open. "

" Back in the early days of international, everybody wanted to customize the menu for every place. "

" I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It's pretty tough to build profits without sales. "

" If you have company-owned stores, you make 100 percent of the profit from each one, but you have less entrepreneurial spirit. "

" The people who come to work deserve to be paid properly, and there's no excuse. I could understand someone making a small error, but sometimes people make systematic errors, and that's not right. "

" Higher unemployment generally bodes well for franchising. People are looking for a new opportunity, and people who have jobs are a little less confident they'll always have a job. "

" By and large, we're a bread-eating culture. People like sandwiches. We don't really over-think that one. "

" You could have everything right but be in the wrong place. You think your business is no good, but really, the problem is your place is no good. "

" The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don't have technicians to deal with. You've got your customer base. "

" You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers. "

" I made the first sandwich before entering college. "

" You have to be able to communicate the vision to the people in your organization so that they know where and how they should direct themselves on a day-to-day basis. "

" When we first started the company, I didn't have any thoughts of franchising. We just had company-owned stores. "

" In 1974, we began franchising. We didn't have any big thought process except that, 'OK, franchising will help us get to our goal of 32 stores and help us run stores farther away from home.' "

" In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people. "

Fred DeLuca

Room

Done

" Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets. "

" Profit or perish... There are only two ways to make money: increase sales and decrease costs. "

" Everybody eats three times a day; it's only a question of where they choose to eat. The longer-term trends are people eat out more often. "

" You start a business, and you really don't have much of a budget. "

" The franchisees are uniquely in touch at the local level. They see what's going on in their communities in a way we couldn't ever imagine. "

" Most of the people we sign on as development agents commit to goals they don't believe are possible. "