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" The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. "
Emilia Wickstead
Your
You
Celebrity
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" Old images and films are my main source of inspiration. "
Emilia Wickstead
Old
Source
Main
" I enjoy going for brunch at Granger & Co. in Notting Hill and having my all-time favourite: poached eggs and avocado on toast. I love the aesthetic of the space and the fresh, modern approach in the dishes. "
Emilia Wickstead
Aesthetic
Space
Love
" It's a huge achievement to have anyone wearing your clothes, and when they are in the limelight, it's the best advertisement for your brand. "
Emilia Wickstead
Your
Clothes
Brand
" The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic. "
Emilia Wickstead
Quality
Style
Woman
" I feel like British designers are having a real moment; there's a lot of freedom to be different, and I think that that's what so unique. There's no expectation of what you're going to see at London Fashion Week, and I think that's why you get such a mixed bag of sweets. "
Emilia Wickstead
Fashion
Unique
Think
" The most wonderful thing about having a small business is that every person we dress gets a really intimate process. "
Emilia Wickstead
Small
Dress
Person
" I attended speech and drama classes with a nun to help me gain confidence in speaking without my face turning red each time. "
Emilia Wickstead
Help
Confidence
Time
" I was very aware of the fact that I was a young designer, and I didn't want to fall into the trap of 'mother of the bride' dressing and 'occasion-wear.' I wanted to make sure that girls my age were wearing it and that there was a cool factor to my clothes. "
Emilia Wickstead
Fall
Bride
Mother
" I would not dress Katie Price. Ever. It's important to keep the right look, so it's important to be dressing the right people. "
Emilia Wickstead
Price
Important
Look
" To escape and sit quietly on the beach - that's my idea of paradise. "
Emilia Wickstead
Sit
Beach
Paradise
" A lot of people ask, 'How did you start the business, and how did you do it money-wise?' And the truth is that I had three jobs. A day job, an evening job, and then designing my collection as well. That's just how we did it. "
Emilia Wickstead
You
Business
Day
" I never get my hair done. I just do it myself. "
Emilia Wickstead
Never
Done
Hair
" Skincare is incredibly important. I try to look after my skin as much as possible because I'm always inspired by women who age gracefully and naturally. "
Emilia Wickstead
Women
Look
Skin
" There is nothing more beautiful than personality wrinkles. "
Emilia Wickstead
Beautiful
More
Wrinkles
" Prada Infusion d'Iris perfume - my mother wears it, so it feels like home away from home. It's lovely to smell her scent at all times. "
Emilia Wickstead
Scent
Her
Home
" My wedding dress was featured by 'Vogue' and 'American Town and Country,' and from there, people started to come to us because they had seen that dress. "
Emilia Wickstead
Us
American
Wedding
" If I'd really known how hard I was going to have to work behind the scenes to have any kind of business, I think I would have stopped. "
Emilia Wickstead
Going
Business
Work
" It's about having that nice balance. I think that's the answer to today's modern girl who is on the run. She's throwing on something before she goes out, but I still believe in the glitz and the glamour of everything and making that come to life. "
Emilia Wickstead
Girl
Balance
Life
" I'm always designing for that sort of dressed-up woman who likes to go to different occasions, who's career focused, but she entertains in the evening... a very sophisticated-feeling working woman who likes to have fun. "
Emilia Wickstead
She
Evening
Have Fun
" I saw a niche in the market where made-to-measure wasn't being done in a modern, fresh way or in a short period of time. Traditionally, bespoke orders take a very long time, but I thought, 'Here we are with all these fashion-forward ideas - why not?' "
Emilia Wickstead
Done
Ideas
Long
" My father, Dennis Popham, was a very handsome, talented artist, and as my mother always reminds me, 'someone who had wonderful style.' He was half Samoan-German, half New Zealander, and their first date was to a Fleetwood Mac concert, which I love the thought of. "
Emilia Wickstead
Love
Father
Thought
" My grandmother has strongly influenced my approach to beauty. She has always cared for her skin by cleansing and washing her face with warm water in the morning. At all times, she has lipstick on and her face is immaculately powdered - she follows the same routine to this day and looks great at 94. "
Emilia Wickstead
Day
Morning
Beauty
" In the day, I wear mascara and tinted moisturiser - although I've learnt that if I'm getting my photograph taken, it's better to apply more; otherwise, I look really, really tired. "
Emilia Wickstead
Wear
Better
Day
" I don't come from family money, and neither does my husband. "
Emilia Wickstead
Husband
Money
Family
" I want to offer a wide range of classic and contemporary bridalwear to suit all personalities, readily available to try on. "
Emilia Wickstead
Personalities
Want
Try
" From the age of 11, I was taught the importance of earning my own money. I would babysit, walk dogs, clean cars, and work at the local corner shop and the butcher's. If I wanted to buy something, I always bought it myself. "
Emilia Wickstead
Myself
Work
Money
" I wore one of my own designs on my wedding day. "
Emilia Wickstead
My Own
Wedding
Designs
" I think that we cater for the woman that wants to be fashion-forward but also wants to purchase an investment piece that she'll have in her wardrobe forever. "
Emilia Wickstead
Think
She
Her
" I feel far more empowered, sophisticated, and forward-thinking in flats than in high heels. Especially when I am working and hosting meetings. "
Emilia Wickstead
I Am
More
Meetings
" I'd like to think we can make a nice, glowing change to British dressing. "
Emilia Wickstead
Nice
Change
Dressing