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" The need to challenge the status quo is just more obvious when you're failing than when you're succeeding. But it's no less urgent. "

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" In the early 1970s, I headed to graduate school at the University of Utah and joined the pioneering program in computer graphics because I realized that's where I could combine my interests in art and computer science. "

" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "

" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "

" For me, one of the great tragedies is the conclusion studios have drawn about traditional animation. I believe that 2D animation could be just as vital as it ever was. I think the problem has been with the stories. "

" Lucasfilm has always had an openness to technology. "

" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "

" My best advice came by examples. A supportive environment at home, school, and grad school. Support at the New York Institute of Technology, then George Lucas, Steve Jobs, and Bob Iger. The examples meant that I should support other people, even when things aren't going well. It will pay off. "

" We have to evolve, we have to change, and in order to do that, we have to initiate the change. "

" The Braintrust developed organically out of the rare working relationship among the five men who led and edited the production of 'Toy Story' - John Lasseter, Andrew Stanton, Pete Docter, Lee Unkrich, and Joe Ranft. "

" When companies are successful or not successful, they almost immediately jump to the wrong conclusions about how they got there or why they got there. "

" I liked the first 'Kung Fu Panda.' "

" At heart, we believe that the films that work well are the films that do touch people emotionally. "

" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "

" Believe me, sequels are just as hard to make as original films. "

" It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them. "

" Creative ideas aren't like Jenga blocks, where they fall apart and you've got to start from scratch, though it can feel that way. "

" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "

" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "

" We need to remember we're always a lot more wrong than we think. "

" I worked closely with Steve Jobs for twenty-six years. To this day, for all that has been written about him, I don't believe that any of it comes close to capturing the man I knew. "

" Candor is the key to collaborating effectively. Lack of candor leads to dysfunctional environments. "

" I did like 'Despicable Me.' I thought it was quite good. "

" If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong. "

" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "

" Programmers are very creative people. And animators are problem solvers, just as programmers are. "

" Everything's interconnected. That's the way life is. "

" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "

" The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater. "

" One of Pixar's key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk. "

" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "