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" The news is notoriously inaccurate, and our memory of it is even worse. "

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" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "

" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "

" I love books. Probably too much for my own good. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" Take pride in your work. But it is not all there is. "

" Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.' "

" I wholeheartedly agree that many media 'standards' can feel disingenuous or, in fact, be a cover for less-than-honest behavior. "

" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "

" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "

" I don't play videogames and generally think that online activism is a giant waste of time. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "

" When work impedes on sleep, poor planning is to blame - not superior will power. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" Everyone faces adversity. "

" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "

" Stoicism is a philosophy designed for the masses, and if it has to be simplified a bit to reach the masses, so be it. "

" Leveraging community intelligence and making connections is a key component to being a growth hacker. "

" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "

" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "

" As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front. "

" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "

" We want things to go perfectly, so we naturally tell ourselves that we'll get started once the conditions are right or once we have our bearings, when, really, it would be better to focus on making do with how things actually are. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" Life is hard, but we make it much harder. "

" Let's be clear: there was no golden age of journalism. The media has always been bad. And instead of improving, it spent a lot of time and energy making up its own myth. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" One of the ironies of being with someone you really love for a long time is becoming completely incapable of handling stressful or difficult things by yourself. "

" Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such. "