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" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "

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" One of the ironies of being with someone you really love for a long time is becoming completely incapable of handling stressful or difficult things by yourself. "

" In June 2007, I finished up school for the year. I didn't know it at the time, but I was done with college forever. By the end of the summer, I had dropped out and would not return. "

" Don't move to New York. Find your own city and your way. "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "

" Life is hard, but we make it much harder. "

" In every job and position, there are valuable lessons to be learned. Even in a nasty, abusive, toxic workplace, you're being taught precisely how not to run an organization. "

" Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" Our facts aren't fact; they are opinions dressed up like facts. Our opinions aren't opinions; they are emotions that feel like opinions. Our information isn't information; it's just hastily assembled symbols. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "

" If you need to fudge the facts a little bit to make your narrative work, there is nothing anyone can do to stop you. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" I took the 'Seinfeld' tour of New York once - and if I think about it too hard, my brain explodes. "

" Take pride in your work. But it is not all there is. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "

" The essential idea of Stoicism in my interpretation is, you don't control the world around you, you control how you respond. At 19, that's very empowering. "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them. "

" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "

" Growth hacking is a mindset, and those who have it will reap incredible gains. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "

" Online journalism has always had a sourcing problem. From using unverified 'anonymous tips' to repeating whatever rumor or speculation people are chattering about, the general ethic is, 'We'll publish just about anything.' "