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" I love books. Probably too much for my own good. "

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" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "

" It angers me to see armed defenders at the bottom of Lost Cause statues, adding a renewed threat of violence to icons that are themselves part of an ideology of violence and intimidation. "

" You can't believe your own marketing. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "

" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "

" I made a lot of money and had a great time playing with the words that make up the news. I exploited the laziness behind the news and people's reading habits. "

" When work impedes on sleep, poor planning is to blame - not superior will power. "

" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" One of the ironies of being with someone you really love for a long time is becoming completely incapable of handling stressful or difficult things by yourself. "

" I have a pet goat. "

" Being criticized in the media is a good problem to have - most of the time. It means you're doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it's usually better than the alternative of obscurity. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "

" In Los Angeles and other cities, being around immigrants is inspiring. They are touching the American Dream and reminding you how much you take it for granted. "

" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "

" You know what's better than building things up in your imagination? Building things up in real life. "

" Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users. "

" The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging. "

" Philosophy is not just about talking or lecturing or even reading long, dense books. In fact, it is something men and women of action use - and have used throughout history - to solve their problems and achieve their greatest triumphs. Not in the classroom but on the battlefield, in the forum, and at court. "

" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "