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" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

Ryan Holiday

You

Work Hard

Ambition

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" What people often forget is that for the parties involved, the media game is a vicious contest. "

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Ryan Holiday

Decision

Leave

" Growth hacking is the future of marketing. It has to be. "

" Stoicism - and philosophy - are not the domains of idle professors. They are the succor of the successful and the men and women of action. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it. "

" Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures. "

" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "

" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "

" Don't move to New York. Find your own city and your way. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" In every job and position, there are valuable lessons to be learned. Even in a nasty, abusive, toxic workplace, you're being taught precisely how not to run an organization. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" Perfectionism rarely begets perfection, or satisfaction - only disappointment. "

" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "

" Bloggers are lazy and greedy. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "

Ryan Holiday

Seem

Marketing

" In my experience, marketing is best when it proves the product it is supporting. "

" In June 2007, I finished up school for the year. I didn't know it at the time, but I was done with college forever. By the end of the summer, I had dropped out and would not return. "

" You can't believe your own marketing. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" One of the ironies of being with someone you really love for a long time is becoming completely incapable of handling stressful or difficult things by yourself. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free. "

" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "