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" One reason for keeping Disney animation separate from Pixar was that by solving their own problems when they finished a film, Disney could say, 'Nobody bailed us out; we did it.' And it's a very important social thing for them to do that. "

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" I started off life at Pixar with interesting technical problems. But as time has moved on, I found that the social and management problem was far more complex and interesting. "

Ed Catmull

Problems

Life

Management

" A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision-making is better when we draw on the collective knowledge and unvarnished opinions of the group. "

" Look at the computer industry. I've watched a lot of companies come and go, some that were right at the pinnacle of their success. "

Ed Catmull

Come And Go

Look

" We'll fund a project even if I'm skeptical because I'd rather be proven wrong by somebody on the inside than by somebody on the outside. "

" I don't think most of our films should be realistic, but you want that as an artistic possibility. Then, the artist can take the realism of the world and push it in ways that we can connect with. "

" If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong. "

" Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part. "

" I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be. "

" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "

" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "

" I know that with most companies that have a lot of success, it tends to throw you off, and you can become more conservative. One of our questions is, How do we keep from being pulled into conservatism because we're afraid of not being successful again? "

" If you're a director presenting a new idea, and the person who can judge whether or not it goes ahead is in the room, that makes you somewhat defensive. "

" At heart, we believe that the films that work well are the films that do touch people emotionally. "

" Believe me, sequels are just as hard to make as original films. "

" As I look back on my career, I had a goal, which was to build the first feature computer-animated film. "

" It is not the manager's job to prevent risks. It is the manager's job to make it safe to take them. "

" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "

" Virtual reality's been around for 40 years. People have been talking about storytelling in that world for all these years, and there have been experiments around of people trying to do that, and always excited about it. "

" It is only by trying new things that we can hope to create products that are original. Don't just say those words; act like you believe them. "

" If something works, you shouldn't do it again. We want to do something that is new, original - something where there's a good chance of failure. "

" Lucasfilm has always had an openness to technology. "

" Candor is the key to collaborating effectively. Lack of candor leads to dysfunctional environments. "

" When I was young, it was television that was taking off, and so you had people worried that people were spending too much time watching television. "

" When companies are successful or not successful, they almost immediately jump to the wrong conclusions about how they got there or why they got there. "

" If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder. "

" The need to challenge the status quo is just more obvious when you're failing than when you're succeeding. But it's no less urgent. "

Ed Catmull

Challenge

Need

" We have a whole industry which is gigantic: games. Games is very successful. It's its own art form, though, and it's not the same as a linear narrative. "

" Everything's interconnected. That's the way life is. "

" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "

" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "