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" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "
Simon Sinek
Better
Value
Two
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" Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is. "
Simon Sinek
Decision
Change
Face
" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "
Simon Sinek
Doing
Matter
Others
" There are two types of claims: those based on hard numbers and those based on slippery numbers. "
Simon Sinek
Two
Numbers
Types
" I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it. "
Simon Sinek
I Have Learned
Impact
Movement
" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "
Simon Sinek
Us
Others
Way
" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
Listening
Difference
Speak
" The most basic human desire is to feel like you belong. Fitting in is important. "
Simon Sinek
You
Feel
Desire
" If you can clearly articulate the dream or the goal, start. "
Simon Sinek
Articulate
You
Start
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "
Simon Sinek
People
Say
Behavior
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it. "
Simon Sinek
Success
Want
You
" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "
Simon Sinek
Coffee
Work
Time
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you. "
Simon Sinek
Someone
Amazing
You
" Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? "
Simon Sinek
Goals
Think
Why
" Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. "
Simon Sinek
Born
Nature
Rest
" TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. "
Simon Sinek
Threat
Ad
Digital
" The Democrats' response throughout the healthcare debate? Give the people more statistics. "
Simon Sinek
People
Statistics
Debate
" I think most people are inherently interested in how their brain works, in what makes them tick. "
Simon Sinek
Most
Think
Interested
" A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to. "
Simon Sinek
Perfect
Original
Need
" I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much. "
Simon Sinek
Flying
Time
Why
" I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.' "
Simon Sinek
You
Me
Feel
" It's always the organizations that are resource constrained that come up with the good ideas to win. "
Simon Sinek
Up
Always
Win
" The lives we live are a bit of a straight-hair vs. curly-hair thing. We often want what we don't have. In reality, it's not about better or worse; it's just perception. "
Simon Sinek
Live
Better
Want
" I look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets. "
Simon Sinek
Well
Balance
Look
" To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world. "
Simon Sinek
You
Choose
Time
" Leadership is not about the next election, it's about the next generation. "
Simon Sinek
Election
Leadership
Next
" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "
Simon Sinek
People
You
Time
" The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' "
Simon Sinek
Own
You
Trust