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" If you can clearly articulate the dream or the goal, start. "
Simon Sinek
Articulate
You
Start
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" Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. "
Simon Sinek
Tax
True
Saying
" I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much. "
Simon Sinek
Flying
Time
Why
" Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me. "
Simon Sinek
Find
Accountant
You
" People don't buy what you do, they buy why you do it. "
Simon Sinek
Buy
You
People
" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "
Simon Sinek
He
Leader
Quality
" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
Listening
Difference
Speak
" I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight. "
Simon Sinek
Good
Black
Evil
" If we care about the average working American, then Wal-Mart matters. A lot. "
Simon Sinek
American
Working
Then
" I use Apple because they're easy to understand and everybody gets it. "
Simon Sinek
Use
Understand
Easy
" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "
Simon Sinek
Relax
Time
Feel
" A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to. "
Simon Sinek
Perfect
Original
Need
" Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options. "
Simon Sinek
Acceptance
Situation
See
" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "
Simon Sinek
People
Say
Behavior
" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "
Simon Sinek
Better
Value
Two
" Directions are instructions given to explain how. Direction is a vision offered to explain why. "
Simon Sinek
How
Explain
Vision
" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "
Simon Sinek
Others
Go
Friends
" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "
Simon Sinek
Way
Thinking
Most
" Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.' "
Simon Sinek
People
Love
Home
" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "
Simon Sinek
School
Soccer
Game
" Listening is active. At its most basic level, it's about focus, paying attention. "
Simon Sinek
Listening
Attention
Focus
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand. "
Simon Sinek
Good
People
Care
" Leaders who fail are the ones who do it by themselves. Leaders who succeed are the ones who allow others to help them. "
Simon Sinek
Fail
Leaders
Succeed
" There's nothing efficient about innovation. "
Simon Sinek
Innovation
Nothing
About
" If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears. "
Simon Sinek
Money
Job
Work
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. "
Simon Sinek
Better
Look
Hope
" The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us. "
Simon Sinek
Rest
Us
Clients
" There is no decision that we can make that doesn't come with some sort of balance or sacrifice. "
Simon Sinek
Come
Sacrifice
Balance
" I try to find, celebrate and teach leaders how to build platforms that will inspire others. "
Simon Sinek
Build
Find
Teach