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" I think most people are inherently interested in how their brain works, in what makes them tick. "
Simon Sinek
Most
Think
Interested
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" I use Apple because they're easy to understand and everybody gets it. "
Simon Sinek
Use
Understand
Easy
" The big picture doesn't just come from distance; it also comes from time. "
Simon Sinek
Picture
Big Picture
Distance
" Nike doesn't want to make products for everyone - they want to make products for champions. "
Simon Sinek
Champions
Want
Everyone
" The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. "
Simon Sinek
Why
Advertising
Looking
" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "
Simon Sinek
World
Left
Pilot
" Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete. "
Simon Sinek
Compete
Power
Strategy
" Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me. "
Simon Sinek
Find
Accountant
You
" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "
Simon Sinek
Sour
Strong
Positive
" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "
Simon Sinek
Us
Others
Way
" Every one of us has the capacity to lead. "
Simon Sinek
Capacity
Us
Lead
" Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. "
Simon Sinek
Beautiful
Funny
America
" There is no decision that we can make that doesn't come with some sort of balance or sacrifice. "
Simon Sinek
Come
Sacrifice
Balance
" Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. "
Simon Sinek
Never Give Up
Quit
Trying
" Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. "
Simon Sinek
Born
Nature
Rest
" People don't buy what you do, they buy why you do it. "
Simon Sinek
Buy
You
People
" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "
Simon Sinek
Great
People
Poor
" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "
Simon Sinek
Company
Opportunity
Challenge
" Money is a short-term result that incentivizes short-term decision making. "
Simon Sinek
Decision
Making
Money
" To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. "
Simon Sinek
Studying
Done
Others
" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "
Simon Sinek
Friend
Community
Age
" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "
Simon Sinek
Coffee
Work
Time
" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "
Simon Sinek
Doing
Matter
Others
" A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to. "
Simon Sinek
Perfect
Original
Need
" I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much. "
Simon Sinek
Flying
Time
Why
" The trick to balance is to not make sacrificing important things become the norm. "
Simon Sinek
Important
Make
Balance
" There's nothing efficient about innovation. "
Simon Sinek
Innovation
Nothing
About
" Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? "
Simon Sinek
Together
Someone
Unique
" Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason. "
Simon Sinek
Reason
Travel
Halloween
" There is a difference between giving directions and giving direction. "
Simon Sinek
Direction
Between
Difference
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time