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" It's always the organizations that are resource constrained that come up with the good ideas to win. "
Simon Sinek
Up
Always
Win
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" Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it. "
Simon Sinek
Success
Want
You
" The cost of leadership is self-interest. "
Simon Sinek
Cost
Leadership
Self-Interest
" Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft. "
Simon Sinek
Own
Important
Know
" Bad leaders believe that they have to project control at all times. "
Simon Sinek
Believe
Project
Leaders
" The challenge of the unknown future is so much more exciting than the stories of the accomplished past. "
Simon Sinek
Future
Unknown
Past
" There are two types of claims: those based on hard numbers and those based on slippery numbers. "
Simon Sinek
Two
Numbers
Types
" The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us. "
Simon Sinek
Rest
Us
Clients
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" Listening is active. At its most basic level, it's about focus, paying attention. "
Simon Sinek
Listening
Attention
Focus
" The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. "
Simon Sinek
Why
Advertising
Looking
" Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. "
Simon Sinek
Never Give Up
Quit
Trying
" Directions are instructions given to explain how. Direction is a vision offered to explain why. "
Simon Sinek
How
Explain
Vision
" Leadership is not about the next election, it's about the next generation. "
Simon Sinek
Election
Leadership
Next
" TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product. "
Simon Sinek
Threat
Ad
Digital
" There's nothing efficient about innovation. "
Simon Sinek
Innovation
Nothing
About
" People don't buy what you do, they buy why you do it. "
Simon Sinek
Buy
You
People
" If no one ever broke the rules, then we'd never advance. "
Simon Sinek
Ever
Broke
Advance
" There is a difference between giving directions and giving direction. "
Simon Sinek
Direction
Between
Difference
" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "
Simon Sinek
Sour
Strong
Positive
" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "
Simon Sinek
World
Left
Pilot
" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "
Simon Sinek
School
Soccer
Game
" Money is a short-term result that incentivizes short-term decision making. "
Simon Sinek
Decision
Making
Money
" The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. "
Simon Sinek
Better
Look
Hope
" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "
Simon Sinek
Friend
Community
Age
" Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. "
Simon Sinek
Beautiful
Funny
America
" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "
Simon Sinek
People
Say
Behavior
" In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we. "
Simon Sinek
Nation
America
Country
" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "
Simon Sinek
People
Survive
Business
" If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you. "
Simon Sinek
Someone
Amazing
You
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time