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" Jeans represent democracy in fashion. "
Giorgio Armani
Represent
Fashion
Democracy
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" Never in my wildest dreams did I entertain the idea that I would become a fashion designer. "
Giorgio Armani
Idea
Never
Become
" This is the problem with the world today: Nobody wants to take risks, to risk being themselves. "
Giorgio Armani
Problem
Today
World
" My well-known aesthetic sense, which is so obvious and personal, spontaneously spurs me to challenge myself with different disciplines. "
Giorgio Armani
Me
Aesthetic
Challenge
" I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. "
Giorgio Armani
Thought
T-Shirt
Fashion
" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "
Giorgio Armani
Design
People
Time
" I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history. "
Giorgio Armani
Consistency
Passion
History
" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "
Giorgio Armani
Dress
Blue
Focus
" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "
Giorgio Armani
Body
Fashion
Eyes
" I didn't have a happy childhood. "
Giorgio Armani
Childhood
Happy Childhood
Happy
" Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe. "
Giorgio Armani
Work
People
Future
" The difference between style and fashion is quality. "
Giorgio Armani
Quality
Difference
Fashion
" The excitement does not change. After 40 years in the business, I still find the show to be a magical moment - the performance anxiety, the litmus test. "
Giorgio Armani
Change
Moment
Business
" These days, as I am older and wiser, I realize that there is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. "
Giorgio Armani
See
Realize
Doing
" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "
Giorgio Armani
Cheese
Pasta
Salad
" A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better. "
Giorgio Armani
Ideas
Great
Intelligence
" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "
Giorgio Armani
Impression
Violence
Decisions
" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "
Giorgio Armani
People
Tiny
Service
" My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve. "
Giorgio Armani
Change
Style
Work
" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "
Giorgio Armani
Ego
You
Top
" I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness. "
Giorgio Armani
Believe
Confidence
People
" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "
Giorgio Armani
Commercial
Presence
Practice
" When I started, I had nothing. Because my family was really, really, really poor. "
Giorgio Armani
Nothing
Started
Because
" I'm a very private person, and perhaps this can be mistaken for aloofness. "
Giorgio Armani
Very
Private
Person
" Without insecurities, I think one becomes a little bit of an idiot. "
Giorgio Armani
Little
Without
Idiot
" A homosexual man is a man 100 per cent. He does not need to dress homosexual. "
Giorgio Armani
Need
Does
Dress
" Marketing is not a nice word, but the world is about marketing now. "
Giorgio Armani
World
Word
Now
" I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced. "
Giorgio Armani
World
I Can
Life
" I was an observer. I liked to listen rather than openly express myself. This trait is something that I've retained over the years. "
Giorgio Armani
Over
Myself
Listen
" I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life. "
Giorgio Armani
Better
Need
Mind
" During a fashion show, I want the clothes to speak. The effort I put into my work must be respected. "
Giorgio Armani
Fashion
Work
Clothes