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" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "

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" It's hard to sell merchandise off YouTube. "

" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "

" A better quality of video is better for everyone. "

" People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are. "

" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "

" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "

" I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go. "

" The moment you've brought a toothbrush to work, then you're getting into crunch time. "

" We have an audience, the ability to fund our own projects, own our own projects, the ability to display our projects unencumbered by any middlemen. That's the perfect scenario. "

" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "

" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "

" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "

" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "

" As you reach more people, there is a potential to make a living with what you are creating, and that's the goal. "

" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "

" Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens. "

" I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows. "

" Defying genre conventions is instantly a risky move. "

" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "

" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "

" I'm not even very good at most video games. "

" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "

" We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side. "

" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "

" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "

" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "

" Straight-up digital delivery will be the way the future works. "

" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "

" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "

" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "