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" Defying genre conventions is instantly a risky move. "
Freddie Wong
Move
Defying
Genre
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" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "
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" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "
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" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "
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" Online is another way for all of us to reach people. "
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" I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows. "
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" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "
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" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "
Freddie Wong
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" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "
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Best
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Day
" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "
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Think
Some People
People
" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "
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Time
Work
Decision
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" Great visual effects serve story and character and in doing so, are, by their very definition, invisible. "
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Character
Doing
Visual
" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
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Studio
Experiment
Niche
" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "
Freddie Wong
High School
School
Game
" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "
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Quality
Value
Future
" You have to figure out some way of making money without relying on video ads or people paying to download. "
Freddie Wong
Money
Making Money
People
" We don't believe in competition. "
Freddie Wong
Competition
Believe
" Video content yearns to be free. "
Freddie Wong
Free
Content
Video
" There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War. "
Freddie Wong
Revolution
War
You
" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "
Freddie Wong
Content
Without
Time
" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "
Freddie Wong
Control
How
Want
" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
Freddie Wong
Funny
Roots
Design
" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "
Freddie Wong
Parents
Say
Fans
" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "
Freddie Wong
Luxury
Audience
Camera
" The moment you've brought a toothbrush to work, then you're getting into crunch time. "
Freddie Wong
You
Getting
Moment
" Drift racing is expensive. "
Freddie Wong
Expensive
Racing
Drift
" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "
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First
Videos
Consumers
" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "
Freddie Wong
Always
Art
Bad
" I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go. "
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Straight
Go
Asking
" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "
Freddie Wong
More
Experience
Question