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" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "
Freddie Wong
Three
Success
Support
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" A vlog look is a very specific look, and it's basically a phone look. "
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" There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War. "
Freddie Wong
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" We have an audience, the ability to fund our own projects, own our own projects, the ability to display our projects unencumbered by any middlemen. That's the perfect scenario. "
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" People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are. "
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" We always said that directors work their whole lives to get final cut on a movie. We have that. So why would you want to run away from what every other director is sprinting toward their entire careers? "
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" Video content yearns to be free. "
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" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "
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" Venture capitalists don't pay attention to you unless you have an app or a widget. "
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" The consumer is the absolute king in everything you do. "
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" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "
Freddie Wong
Believe
Want
Time
" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "
Freddie Wong
Time
Work
Decision
" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "
Freddie Wong
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" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
Freddie Wong
Studio
Experiment
Niche
" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "
Freddie Wong
YouTube
Want
Started
" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
Freddie Wong
Funny
Roots
Design
" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "
Freddie Wong
Perspective
Creative
Doing
" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "
Freddie Wong
YouTube
Early
People
" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "
Freddie Wong
Always
Art
Bad
" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "
Freddie Wong
Reach
Looking
Look
" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "
Freddie Wong
Creative
Done
Business
" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "
Freddie Wong
Think
Some People
People
" You have to figure out some way of making money without relying on video ads or people paying to download. "
Freddie Wong
Money
Making Money
People
" I'm not even very good at most video games. "
Freddie Wong
Good
Games
Even
" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "
Freddie Wong
World
Building
History
" The moment you've brought a toothbrush to work, then you're getting into crunch time. "
Freddie Wong
You
Getting
Moment
" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "
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Market
Fleeting
Deep
" Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies. "
Freddie Wong
Costs
Losing
YouTube
" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "
Freddie Wong
View
Weird
Content
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" One of our goals is to figure out ways of diversifying where we are. "
Freddie Wong
Figure
Goals
Our