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" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "

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" The Lionsgate deal came at an opportune time. It allows us to get our projects financed and create long-form content without needing to be reliant on brand deals or crowdsourcing for external financing. "

" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "

" As you reach more people, there is a potential to make a living with what you are creating, and that's the goal. "

" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "

" People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are. "

" You have to figure out some way of making money without relying on video ads or people paying to download. "

" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "

" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "

" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "

" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "

" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "

" I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go. "

" Defying genre conventions is instantly a risky move. "

" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "

" A better quality of video is better for everyone. "

" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "

" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "

" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "

" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "

" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "

" On the advertising side, view count is not the most important thing. It's engagement. "

" I have to credit high school for allowing us to mess around with movie stuff at a time when it was a novelty. Experimenting with that and having a very good group of friends to work with made it a very easy decision that this seemed like something I wanted to do with the rest of my life. "

" Straight-up digital delivery will be the way the future works. "

" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "

" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "

" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "

" If you can't answer the question 'What is VR adding to that experience?' - and it should be more than just a gee-whiz thing - then that project shouldn't be in VR. You're not taking full advantage of your medium. "

" If it doesn't feel organic to the audience, you gotta trust your gut. "

" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "

" We don't believe in competition. "