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" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "

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" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "

" We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for. "

" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "

" We always said that directors work their whole lives to get final cut on a movie. We have that. So why would you want to run away from what every other director is sprinting toward their entire careers? "

" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "

" VR has a whole range of things it's very good at, and there's a lot of things that it's going to be deficient at. "

" I feel like we cheated... because you read about these other directors, just like, 'Damn! They paid dues for 10 years before they got to get behind the camera.' We cheated because technology was in the right place at the right time, and we were alive at the right age at the right time for us to take advantage of that. "

" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "

" YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare. "

" Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers. "

" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "

" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "

" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "

" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "

" Thanks to Netflix and Hulu, people are getting more and more used to consuming longer stretches of content on their televisions or computer screens. "

" People predicted in the 1910s that live theater was going to be all gone and that we'd just be watching movies. No, live theater is still around, because it does things that are specific to it. "

" A better quality of video is better for everyone. "

" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "

" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "

" I don't think a lot of people really know what goes into something that they see. "

" Gamer humor ranges all over the place. What it comes down to is taking a lot of what we see in gaming and we're familiar with in gaming and being like, 'OK, hold on, let's re-examine this for a second. Isn't this funny? Isn't this strange? Isn't this a little bit ridiculous?' That's where it is. "

" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "

" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "

" We take a lot of pictures with fans, and when they walk away, their parents say, 'Who was that?' "

" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "

" There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War. "

" We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible. "

" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "

" If it doesn't feel organic to the audience, you gotta trust your gut. "

" We have full creative control, we have a giant audience that loves what we do, and we can make whatever we want. "