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" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "

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" Content financing is a difficult beast no matter what era of Hollywood we're talking about. "

" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "

" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "

" We have an audience, the ability to fund our own projects, own our own projects, the ability to display our projects unencumbered by any middlemen. That's the perfect scenario. "

" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "

" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "

" I don't think a lot of people really know what goes into something that they see. "

" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "

" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "

" I'm not even very good at most video games. "

" Video content yearns to be free. "

" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "

" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "

" Online is another way for all of us to reach people. "

" Gamer humor ranges all over the place. What it comes down to is taking a lot of what we see in gaming and we're familiar with in gaming and being like, 'OK, hold on, let's re-examine this for a second. Isn't this funny? Isn't this strange? Isn't this a little bit ridiculous?' That's where it is. "

" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "

" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "

" As you reach more people, there is a potential to make a living with what you are creating, and that's the goal. "

" Everyone talks about, 'Get your foot in the door,' but I never understood that mentality. Why would I want to go in that house? Why not build my own house? Why not take a chair and smash a window? "

" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "

" We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner. "

" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "

" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "

" One of our goals is to figure out ways of diversifying where we are. "

" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "

" On the advertising side, view count is not the most important thing. It's engagement. "

" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "

" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "

" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "

" Great visual effects serve story and character and in doing so, are, by their very definition, invisible. "