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" We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film. "

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" For me, one of the great tragedies is the conclusion studios have drawn about traditional animation. I believe that 2D animation could be just as vital as it ever was. I think the problem has been with the stories. "

Ed Catmull

Great

Think

Problem

" Programmers are very creative people. And animators are problem solvers, just as programmers are. "

" As I look back on my career, I had a goal, which was to build the first feature computer-animated film. "

" I know that with most companies that have a lot of success, it tends to throw you off, and you can become more conservative. One of our questions is, How do we keep from being pulled into conservatism because we're afraid of not being successful again? "

" The need to challenge the status quo is just more obvious when you're failing than when you're succeeding. But it's no less urgent. "

Ed Catmull

Challenge

Need

" I love solving the problems of having groups work together and removing barriers. But to actually turn around and be in the center of that is an awkward place to be. "

" One of Pixar's key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk. "

" At Pixar, we believe strongly that filmmakers should develop ideas they are passionate about. This may sound like a no-brainer, but in fact in Hollywood, the big movie studios have whole departments devoted to acquiring and developing projects that will only later be paired with a director-for-hire. "

" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "

" I can't look at 'WALL-E' or 'Finding Nemo' or 'Up' and look at in the same way as people outside of the company would look at it. Each one of them had angst. "

" My best advice came by examples. A supportive environment at home, school, and grad school. Support at the New York Institute of Technology, then George Lucas, Steve Jobs, and Bob Iger. The examples meant that I should support other people, even when things aren't going well. It will pay off. "

" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "

" We have to evolve, we have to change, and in order to do that, we have to initiate the change. "

" We need business leaders who have a respect for technical issues even if they don't have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don't think of technology as a core competency, and this attitude leads them to farm out technical issues. "

" When I was in high school in the early 1960s, I wanted to be an animator and even took art classes. But by the time I was in college, I realized I couldn't draw well enough. "

" I've really thought a lot about why other companies fail or succeed. I had to be a student of failure and find out why things went off the rails. I did that at a fairly deep level, and it's still something I do. "

" Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part. "

" Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole. "

" In life,you're going to have risk, so you have to say, 'My attitude going forward is how to I fix the problem.' And it's not trying to cling onto the past. When I look around, most problems happen because people are trying to cling onto the past. "

" The Pixar name means more than any other name. It's very important to us to keep that name at a high level. "

Ed Catmull

High

Name

" Lucasfilm has always had an openness to technology. "

" One reason for keeping Disney animation separate from Pixar was that by solving their own problems when they finished a film, Disney could say, 'Nobody bailed us out; we did it.' And it's a very important social thing for them to do that. "

" The skill of a good creative leader is being comfortable with blowing up an idea and knowing it will get better. "

" Communication needs to be between anybody at any time, which means it needs to happen out of the structure and out of order. "

" What happened in the early days of Disney is that Walt Disney used all of the new technologies as they came out. When matting came out, they adopted it. They adopted sound and color and xerography. Walt did that. And then, when he died, people began to think that this is just about making films, so they stopped bringing in new technologies. "

" If you're a director presenting a new idea, and the person who can judge whether or not it goes ahead is in the room, that makes you somewhat defensive. "

" When companies are successful or not successful, they almost immediately jump to the wrong conclusions about how they got there or why they got there. "

" I liked the first 'Kung Fu Panda.' "

" Linear narrative is an artfully-directed telling of a story, where the lighting and the sound is all for a very clear purpose. You're not just wandering around in the world. "

" A movie contains literally tens of thousands of ideas. They're in the form of every sentence; in the performance of each line; in the design of characters, sets, and backgrounds; in the locations of the camera; in the colors, the lighting, the pacing. "