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" As I look back on my career, I had a goal, which was to build the first feature computer-animated film. "
Ed Catmull
Build
Back
Look
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" After Pixar's 2006 merger with the Walt Disney Company, its CEO, Bob Iger, asked me, chief creative officer John Lasseter, and other Pixar senior managers to help him revive Disney Animation Studios. The success of our efforts prompted me to share my thinking on how to build a sustainable creative organization. "
Ed Catmull
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" We have a whole industry which is gigantic: games. Games is very successful. It's its own art form, though, and it's not the same as a linear narrative. "
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" The trick is, in everything we do, there are things we love. And sometimes the things we love get us stuck. And it's only if we let go of some of those things that we free the movie up to become greater. "
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Everything
" When I was young, it was television that was taking off, and so you had people worried that people were spending too much time watching television. "
Ed Catmull
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People
Television
" When I see a film, I'll remember that there was a time when it wasn't working, and there was some pain and angst in order to get it to work. "
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Work
Pain
Time
" We have to evolve, we have to change, and in order to do that, we have to initiate the change. "
Ed Catmull
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Evolve
Order
" With every one of our films, we try to touch emotions, but we don't try to touch the same emotions each time. "
Ed Catmull
Try
Our
Emotions
" Encourage people to mingle, meet, and communicate. "
Ed Catmull
Meet
People
Mingle
" Lucasfilm has always had an openness to technology. "
Ed Catmull
Technology
Always
Had
" When I was in high school in the early 1960s, I wanted to be an animator and even took art classes. But by the time I was in college, I realized I couldn't draw well enough. "
Ed Catmull
Time
School
College
" I liked the first 'Kung Fu Panda.' "
Ed Catmull
Liked
First
Kung
" The desire to avoid meltdowns actually is one of the things that screws up live-action films. "
Ed Catmull
Avoid
Actually
Things
" I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in. "
Ed Catmull
Creativity
Problem
Problems
" We encourage our people to build their ideas from scratch, and we give them the resources - and, crucially, the candid feedback - that are required to transform the first wisps of a story into a truly compelling film. "
Ed Catmull
Story
Ideas
Feedback
" Outsourcing, in and of itself, isn't responsible for the erosion of America's high tech infrastructure. The short-term thinking that led to a lot of bad outsourcing decisions is the root cause. And short-term thinking isn't a problem confined to the executive suite. It's a problem in Washington and in our society as a whole. "
Ed Catmull
Society
Thinking
America
" A movie contains literally tens of thousands of ideas. They're in the form of every sentence; in the performance of each line; in the design of characters, sets, and backgrounds; in the locations of the camera; in the colors, the lighting, the pacing. "
Ed Catmull
Line
Ideas
Colors
" Believe me, sequels are just as hard to make as original films. "
Ed Catmull
Make
Hard
Believe
" Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. "
Ed Catmull
Matter
True
Think
" At heart, we believe that the films that work well are the films that do touch people emotionally. "
Ed Catmull
People
Work
Touch
" I've really thought a lot about why other companies fail or succeed. I had to be a student of failure and find out why things went off the rails. I did that at a fairly deep level, and it's still something I do. "
Ed Catmull
Failure
Deep
Thought
" It doesn't even matter how successful a movie like 'Up' is: you'll never sell a lot of toy walkers. But that's the way we spread out the risk. "
Ed Catmull
Like
You
Way
" Creative ideas aren't like Jenga blocks, where they fall apart and you've got to start from scratch, though it can feel that way. "
Ed Catmull
Creative
You
Start
" We need to remember we're always a lot more wrong than we think. "
Ed Catmull
Always
Remember
Think
" Communication needs to be between anybody at any time, which means it needs to happen out of the structure and out of order. "
Ed Catmull
Communication
Structure
Happen
" The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio. "
Ed Catmull
You
Money
Problem
" If you put out 20 films, you hope that a number are successful. It's like human reproduction versus frog reproduction. Frogs produce thousands and hope a few succeed. Humans don't produce many babies but put a lot of energy into them, which is kind of where we are. They still don't always succeed, but you try a lot harder. "
Ed Catmull
Energy
You
Hope
" Every one of our films, when we start off, they suck... our job is to take it from something that sucks to something that doesn't suck. That's the hard part. "
Ed Catmull
Off
Start
Suck
" Programmers are very creative people. And animators are problem solvers, just as programmers are. "
Ed Catmull
Problem
Creative
Just
" Candor is the key to collaborating effectively. Lack of candor leads to dysfunctional environments. "
Ed Catmull
Candor
Dysfunctional
Lack
" If you see a bad live action film, what are the conclusions you draw? Typically, it is that they made a bunch of mistakes, a bad script, wrong casting. You get into 2D, and you get a few films that are not strong films. And what is the conclusion? That it's 2D? I beg to differ. It's a convenient excuse, but it's just wrong. "
Ed Catmull
Bad
You
Action