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" When I think of revenue growth, I think of the words 'mix' and 'shift.' "
Ginni Rometty
Think
Revenue
Growth
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" And so when I moved to IBM, I moved because I thought I could apply technology. I didn't actually have to do my engineer - I was an electrical engineer, but I could apply it. And that was when I changed. And when I got there, though, I have to say, at the time, I really never felt there was a constraint about being a woman. I really did not. "
Ginni Rometty
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Woman
" I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it. "
Ginni Rometty
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" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "
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" There will be times you make decisions that actually detract from growth. "
Ginni Rometty
Decisions
Make
Will
" The social network will be the new production line. "
Ginni Rometty
Social
Production
New
" When you remove layers, simplicity and speed happen. "
Ginni Rometty
You
Speed
Simplicity
" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "
Ginni Rometty
Way
Business
Think
" I have a great job at a great company. "
Ginni Rometty
Job
Company
Great
" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "
Ginni Rometty
Team
Always
Work
" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "
Ginni Rometty
Think
Good
Growth
" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "
Ginni Rometty
Mentoring
Risk
Tell
" I was always surrounded by people that wanted to mentor you. "
Ginni Rometty
Always
Surrounded
People
" I often sit back and say, 'Be sure about what I believe.' "
Ginni Rometty
I Believe
Say
Sit
" You will have many more goals in the years ahead. But do not confuse a goal with a purpose. "
Ginni Rometty
Goal
Ahead
You
" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "
Ginni Rometty
Purpose
Company
Target
" Today when I think about diversity, I actually think about the word 'inclusion.' And I think this is a time of great inclusion. It's not men, it's not women alone. Whether it's geographic, it's approach, it's your style, it's your way of learning, the way you want to contribute, it's your age - it is really broad. "
Ginni Rometty
Age
Alone
Learning
" You build your own strategy. You don't define it by what another competitor is doing. "
Ginni Rometty
Doing
Your
You
" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "
Ginni Rometty
You
Individual
Just
" You define yourself by either what your clients want or what you believe they'll need for the future. So: Define yourself by your client, not your competitor. "
Ginni Rometty
You
Believe
Yourself
" You have to stick up for what you believe in. And that, to me, is the biggest thing you can do about driving inclusion. "
Ginni Rometty
Me
Up
You
" Some people make their choice on size. I happen to not be a believer in that. I've often said, especially in an industry that's clamoring for growth, if I wanted size, I wouldn't have divested $8 billion of businesses. "
Ginni Rometty
Choice
Growth
People
" We should prepare our future workforce differently. It isn't just advanced STEM degrees. There are many jobs you can do without advanced degrees. "
Ginni Rometty
Workforce
Without
Prepare
" If we would change the basis and align what is taught in school with what is needed with business... that's where I came up with this idea of 'new collar.' Not blue collar or white collar. "
Ginni Rometty
White
School
Business
" IBM existed a good 50 years before mainframes - we started with scales. "
Ginni Rometty
IBM
Years
Before
" The ultimate competitive advantage is being cognitive. "
Ginni Rometty
Competitive
Ultimate
Being
" It will not be a world of man versus machine. It will be a world of man plus machines. "
Ginni Rometty
Man
World
Machine
" Don't protect your past. Don't protect your products. "
Ginni Rometty
Protect
Your
Past
" I think health care is absolutely ripe. It's an $8 trillion industry, lots of inefficiency in it. "
Ginni Rometty
Ripe
Care
Health
" Growth and comfort do not coexist. "
Ginni Rometty
Growth
Comfort
Coexist
" I never look at an acquisition really by size. "
Ginni Rometty
Never
Really
Size