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" You build your own strategy. You don't define it by what another competitor is doing. "

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" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "

" As I tell all our folks, the only reason we exist - make no mistake - is our clients. "

" Work on something that matters. Have courage. "

" I think 'Actions speak louder than words' is one thing, I think, I always took from my mom. And to this day, I think about that in everything I do. "

" Planes don't fly, trains don't run, banks don't operate without much of what IBM does. "

" Steward for the long term. It's not always easy, but you do it. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" We should prepare our future workforce differently. It isn't just advanced STEM degrees. There are many jobs you can do without advanced degrees. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it. "

" We have started something called the Corporate Services Corps. Now, it was modeled after the Peace Corps from long ago, the 1960s. And the idea was in this modern day and age, how do you get IBM'ers around the world to be global citizens? You know, globally aware, contribute, understand how to work in that environment, but do it on scale. "

" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" If you step back and look at technology from every era, it has displaced jobs but also created a lot of jobs. "

" If you're clear on what you believe, you have a great foundation to go make a market. "

" The social network will be the new production line. "

" What has always made IBM a fascinating and compelling place for me is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization. "

" I've got a distribution system that goes to 170 countries. If I acquire properly, you know, you may be successful in one or two countries, or one place; I can scale, and that's part of the value that IBM brings. "

" Everyone talks about how much data's in the world. Except, actually, 80% of it is pretty blind to computers. I mean, it can store it. But if it's a movie, a poem, a song, it doesn't know what it's actually saying or doing. "

" It will not be a world of man versus machine. It will be a world of man plus machines. "

" I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that. "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" Never love something so much that you can't let go of it. "

" This century, the 21st century, will be the Indian century - and I really believe that. "

" One of the most important topics I think for us all to work on is job creation. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "