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" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "

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" Above and beyond, not only are we an innovation company, we are in service of our clients. "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" When I think of revenue growth, I think of the words 'mix' and 'shift.' "

" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "

" Planes don't fly, trains don't run, banks don't operate without much of what IBM does. "

" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "

" The social network will be the new production line. "

" I never look at an acquisition really by size. "

" I think health care is absolutely ripe. It's an $8 trillion industry, lots of inefficiency in it. "

" I always say, you know, if I sit here and close my eyes and say, 'When did I learn the most in my life, in my career?' It'll always be when I close them and everything I think of is when I took a risk. It's when I think I learned the most. "

" You can engineer change. "

" Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value. "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" I have a great job at a great company. "

" There will be times you make decisions that actually detract from growth. "

" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "

" When you remove layers, simplicity and speed happen. "

" To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "

" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "

" Today when I think about diversity, I actually think about the word 'inclusion.' And I think this is a time of great inclusion. It's not men, it's not women alone. Whether it's geographic, it's approach, it's your style, it's your way of learning, the way you want to contribute, it's your age - it is really broad. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" Steward for the long term. It's not always easy, but you do it. "

" We share no data with the government anywhere in the world. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "

" Be first and be lonely. "

" You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you. "

" The ultimate competitive advantage is being cognitive. "