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" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

Julian Treasure

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" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

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" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "

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" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

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" While interrupting is not always wrong, it should never become a habit. "

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" The desire to be right can be very destructive in relationships. "

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" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

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" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "

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" I often go into shops and ask them to turn the music down. "

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" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

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" All of our physical rhythms are being affected by sound outside us all the time. "

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" Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement. "

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" If you want to be listened to, the first step is to listen well yourself. "

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" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

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" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

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" Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it. "

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" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

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" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

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" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

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" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

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" There are just huge benefits to come from designing for the ears in our health care. "

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" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

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" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

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" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

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" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

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" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

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" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

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" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

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" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

Julian Treasure