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All Quotes by author - Julian Treasure
" A great deal of our work involves switching music off. "
Great
Off
Music
" All of our physical rhythms are being affected by sound outside us all the time. "
Sound
Us
Physical
" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "
Say
Own
Need
" As parents, we tend to be in Tell rather than Listen mode. "
Tell
Than
Parents
" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "
Pay
Pay Attention
Attention
" Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally. "
Children
Skill
Life
" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "
Work
Listening
Relationship
" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "
Unique
Culture
Expectations
" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "
Gift
Motivation
Knowledge
" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "
Listen
Others
Value
" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "
Consequences
Listen
World
" If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake, but it doesn't taste like one. "
Cake
Music
You
" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "
Think
Listening
Good
" If you're surrounded by noise all the time, it has a pretty bad effect on the spirit. "
Noise
Pretty
Spirit
" If you want to be listened to, the first step is to listen well yourself. "
Yourself
First Step
Listen
" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "
Little
Hotels
Going
" I love reading other people's papers on the Tube. "
Reading
I Love
People
" I'm totally obsessed with sound. It's my life. "
My Life
Totally
Life
" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "
People
Phone
Phone Call
" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "
Day
Time
Listening
" In the U.K., architects train for five years, and they spend one day on sound. "
Years
Five
Day
" I often go into shops and ask them to turn the music down. "
Turn
Down
Go
" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "
Ugly
Think
Morning
" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "
Children
Learning
Think
" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "
Unique
You
Like
" It's a common mistake to speak the same to everybody. We all have different filters. "
Different
Common
Same
" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "
Interesting
Door
Way
" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "
Unexpected
React
Work
" It's time architects start designing for our ears as well as our eyes. "
Ears
Eyes
Time
" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "
Child
Listening
School
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