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" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

Julian Treasure

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

Julian Treasure

" While interrupting is not always wrong, it should never become a habit. "

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" It's a common mistake to speak the same to everybody. We all have different filters. "

Julian Treasure

" Most of us walk around with our ears switched off because so much noise is unpleasant. "

Julian Treasure

" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "

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" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

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" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

Julian Treasure

" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

Julian Treasure

" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

Julian Treasure

" There are just huge benefits to come from designing for the ears in our health care. "

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" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

Julian Treasure

" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "

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" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

Julian Treasure

" In the U.K., architects train for five years, and they spend one day on sound. "

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" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

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" Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it. "

Julian Treasure

" Your ears are always on - you have no ear lids. They work even when you sleep. "

Julian Treasure

" We experience every space in five senses, so it's strange that architects design just for the eyes. "

Julian Treasure

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

Julian Treasure

" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

Julian Treasure

" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "

Julian Treasure

" It's time architects start designing for our ears as well as our eyes. "

Julian Treasure

" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

Julian Treasure

" We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write. "

Julian Treasure

" All of our physical rhythms are being affected by sound outside us all the time. "

Julian Treasure

" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

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" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

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" I love reading other people's papers on the Tube. "

Julian Treasure

" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

Julian Treasure