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" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

Julian Treasure

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" If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake, but it doesn't taste like one. "

Julian Treasure

" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

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" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

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" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

Julian Treasure

" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "

Julian Treasure

" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

Julian Treasure

" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

Julian Treasure

" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

Julian Treasure

" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

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" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

Julian Treasure

" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

Julian Treasure

" Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it. "

Julian Treasure

" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "

Julian Treasure

" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

Julian Treasure

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

Julian Treasure

" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "

Julian Treasure

" I often go into shops and ask them to turn the music down. "

Julian Treasure

" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

Julian Treasure

" It's time architects start designing for our ears as well as our eyes. "

Julian Treasure

" You can't truly listen to someone and do anything else at the same time. "

Julian Treasure

" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

Julian Treasure

" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

Julian Treasure

" I love reading other people's papers on the Tube. "

Julian Treasure

" While interrupting is not always wrong, it should never become a habit. "

Julian Treasure

" If you want to be listened to, the first step is to listen well yourself. "

Julian Treasure

" As parents, we tend to be in Tell rather than Listen mode. "

Julian Treasure

" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

Julian Treasure

" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

Julian Treasure

" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "

Julian Treasure