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" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

Julian Treasure

People

Phone

Phone Call

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" I often go into shops and ask them to turn the music down. "

Julian Treasure

Turn

Down

" You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be. "

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

" It's a common mistake to speak the same to everybody. We all have different filters. "

" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "

" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "

" In the U.K., architects train for five years, and they spend one day on sound. "

" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

Listening

Noise

" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

" We experience every space in five senses, so it's strange that architects design just for the eyes. "

" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "

" I love reading other people's papers on the Tube. "

" The desire to be right can be very destructive in relationships. "

" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "

" There are just huge benefits to come from designing for the ears in our health care. "

" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

" As parents, we tend to be in Tell rather than Listen mode. "

" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

Julian Treasure

Unique

You

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

Julian Treasure

You

Eat