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" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

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" Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement. "

Julian Treasure

Democracy

Listening

Understanding

" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

" As parents, we tend to be in Tell rather than Listen mode. "

" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "

" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "

" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

Julian Treasure

Unique

You

" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "

" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "

" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "

" If you want to be listened to, the first step is to listen well yourself. "

" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "

" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

" Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition. "

" I'm totally obsessed with sound. It's my life. "

" It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening. "

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

Julian Treasure

Listening

Noise

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

" You can't truly listen to someone and do anything else at the same time. "