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" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

Julian Treasure

Mother

Today

October

" Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that. "

" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

Julian Treasure

Unique

You

" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "

" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

" I love reading other people's papers on the Tube. "

" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

" It's a common mistake to speak the same to everybody. We all have different filters. "

" I often go into shops and ask them to turn the music down. "

Julian Treasure

Turn

Down

" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "

" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

" You can't truly listen to someone and do anything else at the same time. "

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

" Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement. "

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

" There are just huge benefits to come from designing for the ears in our health care. "

" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

Julian Treasure

Real

Important

" Not even a woman cannot understand two people talking at the same time. "

" It's time architects start designing for our ears as well as our eyes. "