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" Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory. "

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" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "

" What I've found in my research is that realism and self-honesty are the antidote to ego, hubris, and delusion. "

" If it comes as a constant surprise each and every time something unexpected occurs, you're not only going to be miserable whenever you attempt something big, you're going to have a much harder time accepting it and moving on to attempts two, three, and four. "

" I love books. Probably too much for my own good. "

" Every job carries occupational hazards. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" My parents disagreed sharply with me over the decision to leave school. "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users. "

" As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity. "

" Growth hacking is a mindset, and those who have it will reap incredible gains. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" When I lived in Louisiana, 'Django Unchained' was shot at my neighbor's house. They shot a Sly Stallone movie in my gym. "

" Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. "

" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "

" I wholeheartedly agree that many media 'standards' can feel disingenuous or, in fact, be a cover for less-than-honest behavior. "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" Don't move to New York. Find your own city and your way. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" Growth hackers don't tolerate waste. "

" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "

" It angers me to see armed defenders at the bottom of Lost Cause statues, adding a renewed threat of violence to icons that are themselves part of an ideology of violence and intimidation. "

" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "

" Like most reasonable people, it saddens me when I see Americans celebrating a heritage they don't understand. "