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" Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users. "

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" No matter how commonplace or dull your first job's duties seem, chances are you can find something to do that others don't want to and make it your own. "

" The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment. "

" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" I took the 'Seinfeld' tour of New York once - and if I think about it too hard, my brain explodes. "

" You know what's better than building things up in your imagination? Building things up in real life. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" Dr. Drew Pinsky changed my life. "

" The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" Pretty much everyone's career starts the same way: with grunt work. Not just the cliched fetching of coffee, but other lowly tasks: taking notes in meetings, preparing paperwork, scheduling, intensive research - even flat-out doing our bosses' work for them. "

" The media, when it's functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. "

" Every media appearance is a learning experience about the media outlet and their journalists and their feelings about you, so treat it as such. "

" Every job carries occupational hazards. "

" Bloggers are lazy and greedy. "

" Growth hacking is the future of marketing. It has to be. "

" Take pride in your work. But it is not all there is. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" If you're shameless enough, you can sell anything. "

" As someone responsible for my own fair share of marketing stunts, I am suspicious and cynical - I'll disclose that right up front. "

" Perfectionism rarely begets perfection, or satisfaction - only disappointment. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" Life is hard, but we make it much harder. "

" I love books. Probably too much for my own good. "

" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "

" Don't move to New York. Find your own city and your way. "

" Growth hackers don't tolerate waste. "

" The news is notoriously inaccurate, and our memory of it is even worse. "

" It's your job to find a release and an outlet for the stress and the feelings. Never forget: the crazy stays at home. "

" We only have so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. Meanwhile, idiots focus on marginal productivity hacks and gains while they leak out energy each passing day. "

" The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down. "