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" I like doing business with people in India. "
Henrik Fisker
India
Business
People
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" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Henrik Fisker
Sense
Industry
Believe
" I come from Denmark; Fisker Automotive comes from California. "
Henrik Fisker
Denmark
Come
California
" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "
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Feel
Need
Someone
" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "
Henrik Fisker
Time
Money
Challenge
" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "
Henrik Fisker
People
Design
Look
" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "
Henrik Fisker
Wait
Myself
Kind
" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "
Henrik Fisker
Design
Knowledge
Decisions
" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
Henrik Fisker
Sailing
Out
Only
" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "
Henrik Fisker
Looking
You
People
" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
Henrik Fisker
You
Karma
Day
" The market needs a super car with no excuses. "
Henrik Fisker
Excuses
Market
Car
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
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Design
Build
Believe
" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "
Henrik Fisker
Believe
Car
Drive
" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "
Henrik Fisker
Karma
Company
Car
" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "
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How
Need
New
" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "
Henrik Fisker
Relationship
Fall
Beautiful
" When we first showed the Karma in January 2008, we had barely started the company. "
Henrik Fisker
Company
First
January
" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "
Henrik Fisker
Car
Difficult
Create
" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "
Henrik Fisker
World
Space
Car
" I want to explore the existing manufacturing abilities of Indian companies and create products together. "
Henrik Fisker
Manufacturing
Create
Want
" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
Henrik Fisker
Time
Car
New Car
" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
Henrik Fisker
Car
Like
Thinking
" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "
Henrik Fisker
Yes
You
Beautiful
" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "
Henrik Fisker
Focus
Company
You
" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "
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Company
Car
Done
" Once investors come in, it's hardly your company anymore! "
Henrik Fisker
Your
Come
Anymore
" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "
Henrik Fisker
Car
Bad
People
" You always have to stimulate the senses. "
Henrik Fisker
Stimulate
Senses
You
" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
Henrik Fisker
Opportunity
Timing
Career
" You know what? Starting a car company is risky. "
Henrik Fisker
Company
Car
Risky