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" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "
Henrik Fisker
World
Space
Car
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" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
Henrik Fisker
Car
Like
Thinking
" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
Henrik Fisker
Think
Remember
Car
" I come from Denmark; Fisker Automotive comes from California. "
Henrik Fisker
Denmark
Come
California
" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "
Henrik Fisker
Feel
Need
Someone
" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "
Henrik Fisker
See
Nice
Feeling
" When we first showed the Karma in January 2008, we had barely started the company. "
Henrik Fisker
Company
First
January
" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "
Henrik Fisker
Believe
Car
Drive
" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
Henrik Fisker
You
Karma
Day
" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Henrik Fisker
Sense
Industry
Believe
" You always have to stimulate the senses. "
Henrik Fisker
Stimulate
Senses
You
" You know what? Starting a car company is risky. "
Henrik Fisker
Company
Car
Risky
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
Henrik Fisker
Design
Build
Believe
" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "
Henrik Fisker
Car
Difficult
Create
" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "
Henrik Fisker
Car
Dreams
Lying
" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "
Henrik Fisker
Think
Nobody
Unique
" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "
Henrik Fisker
Time
Money
Challenge
" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "
Henrik Fisker
Focus
Company
You
" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "
Henrik Fisker
People
Design
Look
" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "
Henrik Fisker
Karma
Company
Car
" The market needs a super car with no excuses. "
Henrik Fisker
Excuses
Market
Car
" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
Henrik Fisker
Opportunity
Timing
Career
" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "
Henrik Fisker
Body
Car
Look
" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
Henrik Fisker
Car
Remember
Me
" I want to explore the existing manufacturing abilities of Indian companies and create products together. "
Henrik Fisker
Manufacturing
Create
Want
" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "
Henrik Fisker
Most
Time
Single
" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "
Henrik Fisker
Looking
You
People
" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
Henrik Fisker
Sailing
Out
Only
" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "
Henrik Fisker
Yes
You
Beautiful
" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "
Henrik Fisker
Nations
Enjoy
Trip
" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
Henrik Fisker
Future
Sexy
Myself