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" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
Kimbal Musk
World
Money
Made
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
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" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "
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" Boulder should be next to the word 'community' in the dictionary. "
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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
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" Our family are all very hard working. "
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" The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?' "
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" People want real food. The demand for it is through the roof. "
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" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
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" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "
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" The hard part about following your purpose is the distraction everyone pulls you toward. "
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" We're moving to be more of a plant-based society. "
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" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "
Kimbal Musk
Done
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" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "
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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
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" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "
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" Kids gave Elon a very hard time, and it had a huge impact on his life. "
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" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "
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" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "
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" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
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World
Started
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" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "
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" Sadly, many people in our biggest cities are at the mercy of industrial food. "
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" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "
Kimbal Musk
Culture
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" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "
Kimbal Musk
Down
Growing Up
Growing
" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "
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People
Miles
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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
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" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "
Kimbal Musk
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" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "
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" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "
Kimbal Musk
Day
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" When you have the demand, you can change the government policies that create McDonald's and junk food. "
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" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
Kimbal Musk
Get
Path
Time