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" Sadly, many people in our biggest cities are at the mercy of industrial food. "

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" The best training ground in the world is Silicon Valley and the tech space. "

" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "

" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "

" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "

" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "

" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "

" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "

" Let's get government support for farmers to make the transition to organic. "

" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "

" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "

" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "

" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "

" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "

" People want real food. The demand for it is through the roof. "

" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "

" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "

" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "

" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "

" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "

" I want to make the school-garden movement work. "

" It's only a risk if you think there's a chance of failure. "

" Community through food is my mission; it is what I do. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" The reality is that we connect through food, and we have the opportunity to do it three times a day. "

" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" Food is the new Internet. "

" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "