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All Quotes by author - Kimbal Musk

" Advertisers really want to create ads that are relevant to the realtime experience. "

" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "

" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "

" A lot of people think about food as fuel, where you need to get nutrients in your body. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

" Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did. "

" Boulder should be next to the word 'community' in the dictionary. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "

" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "

" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "

" Community through food is my mission; it is what I do. "

" Everyone has to eat, so the opportunities in the space are incredible. "

" Food is the new Internet. "

" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "

" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "

" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "

" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "

" If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland. "

" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "

" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "

" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "

" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "

" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "

" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "

" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "

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