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" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

Kimbal Musk

Price

People

Kitchen

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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

Kimbal Musk

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" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "

" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "

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" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "

" The hard part about following your purpose is the distraction everyone pulls you toward. "

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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "

" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" I want to make the school-garden movement work. "

" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "

Kimbal Musk

Young

Food

" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "

" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "

" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "

" We want our communities to know what real food is. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" Start with the young, work with them until they are adults, and they will demand real food. "

" Everyone has to eat, so the opportunities in the space are incredible. "

" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "

" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "

" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "

" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "

" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "

Kimbal Musk

Sales

People

" We believe PulseRank will replace PageRank over time for the real-time Web. "

" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "