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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "

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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "

" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "

" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "

" My family were all entrepreneurs, including my parents and grandparents. "

" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" We're moving to be more of a plant-based society. "

" There's no doubt about it: people want local, real food. "

" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "

" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "

" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "

" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "

" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" The idea behind fast food is great - people want convenience. "

" You bring people together with food. You connect them and tie the fabric of society together through food. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "

" People want real food. The demand for it is through the roof. "

" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "

" Let's get government support for farmers to make the transition to organic. "

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "

" Community through food is my mission; it is what I do. "

" We want our communities to know what real food is. "

" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "

" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "