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" We're moving to be more of a plant-based society. "
Kimbal Musk
Moving
Society
More
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" Using realtime ads, even mortgage companies can create ads that matter to you right now. "
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
Kimbal Musk
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" Our family are all very hard working. "
Kimbal Musk
Working
Our
Hard Working
" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
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" Start with the young, work with them until they are adults, and they will demand real food. "
Kimbal Musk
Start
Will
Work
" The hard part about following your purpose is the distraction everyone pulls you toward. "
Kimbal Musk
Part
Hard
Everyone
" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
Kimbal Musk
Play
Think
You
" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "
Kimbal Musk
Culture
Imagine
Africa
" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
Kimbal Musk
World
Money
Made
" Everyone has to eat, so the opportunities in the space are incredible. "
Kimbal Musk
Space
Everyone
Opportunities
" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
Kimbal Musk
Community
New York
You
" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
Kimbal Musk
Food
Transparency
System
" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "
Kimbal Musk
Everyone
Real
Mission
" Nikola Tesla spent one of his most productive years in Colorado Springs. "
Kimbal Musk
Productive
Most
Colorado
" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
Company
America
History
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" People love to interact in real time, whether it is with each other or with content. "
Kimbal Musk
Real
People
Other
" My family were all entrepreneurs, including my parents and grandparents. "
Kimbal Musk
Family
Parents
Including
" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "
Kimbal Musk
Kind
Community
Food
" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
Kimbal Musk
People
Door
Young
" My mother was a consulting dietician, and my father was a consulting engineer. "
Kimbal Musk
Consulting
Engineer
Father
" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "
Kimbal Musk
Culture
Nice
Start
" Kids gave Elon a very hard time, and it had a huge impact on his life. "
Kimbal Musk
Hard
Gave
Kids
" Boulder should be next to the word 'community' in the dictionary. "
Kimbal Musk
Word
Community
Dictionary
" There's no doubt about it: people want local, real food. "
Kimbal Musk
Doubt
Local
People
" Users are open to ads as long as they're relevant to their realtime experience. "
Kimbal Musk
Experience
Users
Long
" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "
Kimbal Musk
Kind
You
Way
" You should brine your turkey. Don't even think about not brining your turkey. Ever. "
Kimbal Musk
Even
Your
You
" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "
Kimbal Musk
Real
Content
Real Estate
" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "
Kimbal Musk
Day
Beach
Cooking