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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "

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" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "

Kimbal Musk

Turkey

Planet

Confusing

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" Let's get government support for farmers to make the transition to organic. "

" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "

" Everyone has to eat, so the opportunities in the space are incredible. "

" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "

" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "

" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

Kimbal Musk

Community

Going

" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments. "

" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "

" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "

" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "

" I want to make the school-garden movement work. "

" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "

" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "

" No one wins in the industrial food system. "

" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "

" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "

" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "

" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "

" It's only a risk if you think there's a chance of failure. "

" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" My mother was a consulting dietician, and my father was a consulting engineer. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "